Strategy/12 min read
How to improve your growth strategy: Quickly develop an "eye" for great opportunities
Dec 15, 2024
Scaled multiple startups from Seed to Series C
Drove $50M+ in attributed revenue
Built growth teams from scratch
Launched products in 10+ markets
About
I've spent the last decade helping startups figure out growth. Not the vanity metrics kind—the real, sustainable, compound-over-time kind that actually builds businesses.
Before starting 732, I led growth at multiple venture-backed startups, scaling user bases from thousands to millions. I've seen what works, what doesn't, and more importantly, why.
My approach is simple: understand the fundamentals deeply, move fast, measure everything, and never stop iterating. Growth isn't magic—it's a system you can learn and improve.
Areas of Expertise
Go-to-Market Strategy
Designing and executing GTM strategies for B2B and B2C products, from positioning to channel selection.
Growth Systems
Building repeatable growth engines with clear metrics, experimentation frameworks, and scalable processes.
Paid Acquisition
Meta, Google, TikTok, LinkedIn—full-funnel paid strategies that actually deliver positive unit economics.
Product-Led Growth
Activation optimization, viral loops, and self-serve conversion funnels that compound.
